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Running a scientific company is difficult.
Unlike a home business, your overhead is high because you need trained technicians, expensive instruments, and a dedicated place to put them.
As an Expert in your field, you probably knew a few people who became your customers when you started up.
So you had some revenue quickly, and you’ve been able to find some more - otherwise you’d be out of...
Pro tip: Easy way to practice telephone prospecting: phone bank for a candidate!
Last night I volunteered to take a 90 minute shift making phone calls for a local political candidate. In local races in a presidential election year, candidate name recognition is a big problem. Finding volunteers to make calls is tough - no one enjoys interrupting people, and the chances of being on the receiving end of a hang up are high.
But the telephone works! I kept thinking of Jeb Blount's great 2019 book...